Can a strategic Wikipedia presence indeed affect investor confidence in UAE startups? The digital world of today is such that investors generally do an online search before making their decisions; hence, a skilfully done, neutral Wikipedia page can present the investors with the attributes of the company's credibility, transparency, and visibility. Companies in the startup phase, particularly in places like Abu Dhabi, where the startup ecosystem is very lively, must have a truthful and trustworthy online footprint. That is the primary reason why some of the company founders have engaged the services of a professional Wikipedia page writing service Abu Dhabi to have their stories told correctly. But is it sufficient to gain the public's trust? Is there a person here who has experienced a genuine change after their company was listed on Wikipedia?